Charity begins at home

SuperValu, one of Ireland’s leading community supermarket, has donated €100,000 to the Focus Ireland charity.

As part of SuperValu’s ongoing commitment to Irish communities, 14 cent from every 19 cent bag of carrots, net of brussel sprouts and melons sold in the days before Christmas 2013 were donated to Focus Ireland.

SuperValu continues to invest more in communities across the country. Its retailers, who own and operate stores in their local communities, contributed more than €2.8m to some 4,000 charitable organisations across Ireland last year.

Mark Byrne, acting CEO of Focus Ireland said “We are delighted to accept this significant donation from SuperValu and its customers that will help fund our vital work providing over 70 services to combat and prevent homelessness across Ireland. Every single euro of this donation will support this work to help children and families who are homeless and trapped in an awful situation. It will also support our work to prevent many families and people from losing their home in the first place.”

Martin Kelleher, managing director, SuperValu said: “At SuperValu our retailers play an active part in their local communities so Focus Ireland, through its nationwide support of individuals and communities, was a natural fit. The decision to make a donation from the sale of fruit and vegetables ensured we would support a worthy cause while also following through on our ongoing commitment to Irish suppliers.

“Furthermore, our decision to not follow the market in reducing prices, and instead offer a significant percentage of every sale to charity, enabled our customers to make a contribution to a worthy cause while also supporting Irish suppliers. Offering our customers choice as well as quality and value is at the core of the SuperValu offering and we work hard to bring these values to our customers everyday across all our stores.”

SuperValu has 199 stores across Ireland and is committed to local employment and supporting local suppliers. Some 75 per cent of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6bn to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.