Aldi will continue as the lead sponsor of the Aldi Irish Angus All Ireland Bull Calf Championships, following the agreement of a new deal lasting until 2022, the retailer has announced.
Aldi, ABP Ireland and the Irish Angus Cattle Society will sponsor the championships, representing an investment of €100,000 over the next four years, a representative for the company has revealed.
Since it started sponsoring the competition back in 2012 in conjunction with its partner companies, a 40% increase in entries has been recorded.
Since first offering its private-label Angus beef range in 2008, Aldi claims to now account for 33% of Angus retail beef sales in Ireland.
Commenting on the move, Aldi’s group buying director, John Curtin said: “We are delighted to extend our sponsorship of the Aldi Irish Angus All Ireland Bull Calf Championships for another four years.
“We have a longstanding commitment to supporting Ireland’s Angus cattle breeders and Irish beef.”
72 young bulls will qualify over the summer months from 12 regional shows, to battle for outright honours across three age determined categories in the finals at The Iverk Show in Piltown, Co. Kilkenny on Saturday, August 24.