Agriland Media Group has announced the appointment of Tomás Cooney as commercial director, as the company continues to expand.

Cooney has significant agri-business experience and is well-known in the agri-business sector.

After spending eight years selling the Keenan system in France, he went on to lead the development of the Lely grassland machinery division in Ireland before becoming involved in robotic milking with the dairy division.

He is credited with developing the Lely sales and marketing strategy that launched robotic milking to the Irish market where the multi award-winning Lely live milking stands became a key attraction at agri-events in Ireland, Northern Ireland and Britain.

Cooney hails from a suckler and sheep farm in south Roscommon and most recently worked with Dutch company Reesink Agri where he was responsible for the agri and turfcare divisions.

Agriland Media Group

Taking on the role of commercial director, Cooney said:

“I am absolutely delighted to join the great team at Agriland. It is amazing to see how the company has developed since my relationship began with them as Lely’s live milking media partner at the Ploughing in 2013.”

Emphasising the growing importance of digital marketing, Cooney said he is really looking forward to meeting the Agriland customer base and exploring opportunities with them.

Welcoming Cooney to the team, managing director of Agriland Media Group, Cormac Farrelly said: “We are thrilled to have such an accomplished sales and marketing professional of the calibre of Tomás Cooney join our ever-growing team.

“His knowledge of the industry, the relationships he maintains with all stakeholders and his unique insight into the needs of farmers and contractors are invaluable to Agriland as it continues to grow and expand as one of the most prominent agri-media publishers in Ireland and the UK.”