The World Dairy Expo will go ahead in the US this year after “thorough consideration”, its organisers have said.
The event had been held every year (in later September or early October) since 1967, but was cancelled last year due to the Covid-19 pandemic.
The 2021 edition of the expo will be held in the city of Madison, in Dane County in the state of Wisconsin.
The decision to move ahead with this year’s event comes “after contingency planning and consideration of alternative venues”, organisers said.
“The clarity that Expo’s leaders sought from Dane County officials regarding the path forward for responsibly and safely hosting World Dairy Expo 2021 at the Alliant Energy Center has come to fruition.”
Bill Hageman, the president of the World Dairy Expo board, said: “We are grateful for the patience and commitment to World Dairy Expo exhibited by our stakeholders and the dairy community throughout this process.
“Expo is excited for Madison to once again be the place where the global dairy industry meets,” he added.
Meanwhile, Dane County executive Joe Parisi said: “We are eager to build upon the strong partnership between Dane County and [the] World Dairy Expo as the organisation moves forward with plans for its 2021 event in Madison.”
Discussions regarding the contract extension proposed by Dane County in early March concerning the expo’s use of the Alliant Energy Center, which is owned by the county, will take place over the coming months.
Organisers are expecting to welcome back some 60,000 people from around 100 countries for this year’s event, which is scheduled for September 28 to October 2.
The expo features the world’s largest dairy-focused trade show; dairy and forage seminars; and a dairy cattle show, among other events and attractions.
More information on the arrangements for this year’s show will be available through the World Dairy Expo website, as well as its social media channels.