Sky Agriculture, the brand of machinery better known to the farming world under its previous name of Sulky, has recently changed its sales and distribution arrangements here in Ireland.

From now on it will be distributed by IAM Agricultural Machinery of Co. Kilkenny, which has been appointed as the exclusive importer and distributor of the full Sky Agriculture range.

This follows Sky Agriculture’s transition to a single unified brand in September 2023, which combined the three companies of Sulky, Sky, and Prolog - all owned by the French Burel Group.

The company has been busy on this front, for it decided last year to do away with a single importer in the UK and supply all its dealers direct, a distribution arrangement which it claims already works well in France, Germany, and Poland.

In all probability, such a move was considered here in Ireland. However, by moving to IAM, Sky has decided that the new importer's network and long experience in the industry is of greater advantage from a sales and marketing point of view.

Sky Agriculture has put a great deal of thought and effort into renewing itself over the past few years.

While the Sulky brand was well-known and respected, it was felt that to meet the changing needs and preferences of dealers, amalgamating the three brands under the Sky banner was the most efficient way forward.

In addition to the changes in product distribution, the company is also repositioning itself in the market with a stronger emphasis on sustainable farming and ultra-shallow cultivation in particular.

Sky Agriculture is not alone in believing that such techniques will grow in importance as conventional farming adopts and adapts the ideas of the organic movement in a bid to reduce costs and fend off further legislation.