Just over €13,000 was raised in the ‘Go Purple’ for Crumlin campaign in 2017, as farmers across the country decided to cover their silage bales with purple wrap.
This is the second year that the campaign has been on the go. Last year saw €14,000 raised to support CMRF Crumlin’s work with some of Ireland’s sickest children.
Again this year, for every role of purple bale wrap sold during the campaign a sum was donated to CMRF Crumlin.
As part of the campaign, CMRF Crumlin – the fundraising body for Our Lady’s Children’s Hospital Crumlin and The National Children’s Research Centre – partners with Zeus Packaging and the ATC Group/Co-op Source.
L-R: John Murray, general manager Agri-business Division at Arrabawn Co-op; John Heaphy, general manager Associated Trading Co-ops; Sarah Joyce, Head of Corporate Partnerships at CMRF Crumlin; and Gavin McCarthy, European Product Manager at Zeus Packaging
Both farmers and agricultural contractors were asked to support the campaign by choosing to buy purple bale wrap which was supplied by Zeus Packaging and distributed through the ATC Group – which has 17 member co-ops serving local communities across the length and breadth of the country.
At the time of the launch of this year’s campaign, Head of Corporate Partners with CMRF Ciara Smith said: “CMRF Crumlin is delighted to be chosen once again as the Irish partner for this campaign, which Zeus has rolled out internationally to support the needs of sick children.
“Every year, over 145,000 children and their families visit Crumlin Children’s Hospital from across the length and breadth of Ireland and CMRF feel partnering with ATC Groups reflects the geographical spread of the hospital’s patient base.”
Earlier this year, Zeus Group product manager Gavin McCarthy said: “We’re honoured and delighted to be able to help in any modest way we can and I know that ATC Co-op Source and their farmer members feel exactly the same.”