“While the game itself is irresponsible, it is the abuse of alcohol that allowed the game to become a serious threat to life in this country. I urge all Macra members, and young people in Ireland, to drink responsibly and ensure their health and wellbeing.”

Drinking while operating machinery or driving is, of course, extremely dangerous and Macra does not condone it, he added.

“As an organisation that promotes farm safety, we ask all members to not drink while operating machinery – and to be responsible for their actions when posting videos in a public domain.”

Macra is appealing to club officers to speak to its members about Neck Nominations and ask members to consider the impact this could have on themselves, the image of their club.

“Please also remind members that their personal reputation is at risk by posting these videos on social media where future employers, colleges and family can view them,” O’Dowd added.