Introducing the future of farmer research - AgriOpinions

It is an ever changing horizon for every farmer in Ireland today with sustainability, environmental and cost pressures just some of the challenges constantly dominating the landscape for them.

But how often is the voice of a farmer heard when it comes to talking about the real issues facing farmers today in Ireland?

Whether it is for example their experience of schemes, managing a family farm, financing the farm or their plans for the future?

Farmer engagement is critical to solving key global issues in environmental, social, and nutritional sustainability, yet they remain underrepresented in policymaking discussions.

Now a new initiative from Agriland Media Group and leading Irish market research agency, Opinions, aims to give those working in agriculture a new voice.

AgriOpinions is Ireland’s first and only syndicated farmer research panel, providing unparalleled access to a vibrant agricultural community - to find out more email [email protected] or call +353 89 419 0422.

Developed by multi-award winning researchers, with a wealth of experience in the agrifood sector, it will not give farmers a voice but will also specifically address issues including:

  • A growing need for primary producer market intelligence;
  • Current limited access to farmer insights for businesses and policymakers;
  • A growing sense of disenfranchisement among farmers within the sector.

It also aims to be a valuable new resource for businesses and organisations in the agrifood sector as AgriOpinions enables access to decision-makers on farms through syndicated online surveys, delivering vital intelligence to drive business strategy and policy development.

Ireland has over 250,000 farmers operating 137,000 farms, and AgriOpinions provides a structured, reliable channel to engage with them.

It has developed quarterly syndicated surveys which will be conducted during March, June, September and December.

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These surveys will be based on a sample size of n=500 farmers, ensuring representation across age, region, and enterprise type.

The results of these surveys will then be employed to develop:

  • Data tables - detailed, structured tabular data in excel covering all survey responses, allowing for deep-dive analysis;
  • Visually engaging powerpoint report - professionally designed reports with charts, graphs, and key insights to bring the data to life;
  • Actionable intelligence -insights that can empower organisations to make informed business and policy decisions, based on real farmer perspectives.

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