Agri-Business
Aileen Barron: Changes coming that will impact your website performance
By Aileen Barron, Green Acre Marketing A website is a fundamental requirement for any business and with Google’s recent move...
Aileen Barron
Agri-Business
Aileen Barron: What kind of video content works best?
By Aileen Barron, Green Acre Marketing Video is currently the most engaging type of content and this poses its own...
Agri-Business
Aileen Barron: The type of marketing to avoid
By Aileen Barron, Green Acre Marketing There is lots of advice from well-informed marketeers to guide marketing teams through marketing...
Agri-Business
Aileen Barron: How, why and how often should your marketing activity be reviewed
By Aileen Barron, Green Acre Marketing Measuring and reviewing your marketing activity and how hard it is working for you...
Agri-Business
Aileen Barron: How to get sales and marketing working better together
By Aileen Barron, Green Acre Marketing While marketing and sales teams have two very specific roles in terms of their...
Agri-Business
Aileen Barron: Marketing trends and consumer behaviour in light of Covid-19
By Aileen Barron, Green Acre Marketing Already well reported is just how impactful, and, in some cases, challenging Covid-19 has...
Agri-Business
Aileen Barron: How to make that shift from physical to virtual events
By Aileen Barron, Green Acre Marketing Agri-events serve as a great tool for bringing the agri sector together, connecting: farmers;...
Agri-Business
Aileen Barron: The digital marketing tools you should not miss out on
By Aileen Barron, Green Acre Marketing We have recently seen many agri-businesses taking the step to become more digitally connected...
Agri-Business
Aileen Barron: How to reach your target audience on social media
By Aileen Barron, Green Acre Marketing There is an assumption that what you post on social media will be seen...
Agri-Business
Aileen Barron: Is a website still important in light of other digital marketing tools?
By Aileen Barron, Green Acre Marketing Considering 84% of farmers use smartphones and assuming that these farmers are using digital...
Agri-Business
Aileen Barron: SEO and setting your agri-business up for online success
Search engine optimisation (SEO) is a practice that will help your website rank higher on search engines; ultimately making it...
Agri-Business
Aileen Barron: Online venues for discussion groups and farm demos
By Aileen Barron, Green Acre Marketing With many open days, farm demos, discussion group events and other such gatherings unlikely...
Agri-Business
Aileen Barron: Effective communication tools to get you through Covid-19
By Aileen Barron, Green Acre Marketing As words such as ‘social distancing’ and ‘self-isolation’ have become more common terms in...
Agri-Business
Aileen Barron: How to measure your digital marketing campaigns
By Aileen Barron, Green Acre Marketing When running a digital campaign, be that on social media or through display advertising...
Agri-Business
Aileen Barron: Which social media platforms are most beneficial to farmers and agri-businesses?
By Aileen Barron, Green Acre Marketing In today’s busy online world, there is no question social media is a necessary...
Agri-Business
Aileen Barron: Who are the best brand ambassadors for your agri-business?
By Aileen Barron, Green Acre Marketing The most valuable asset in any business is your employees. Engaged employees are increasingly...
Agri-Business
Aileen Barron: How writing for digital differs to press
By Aileen Barron, Green Acre Marketing Having content that can be repurposed and utilised across a number of different marketing...
Agri-Business
Aileen Barron: What's in a logo...or a brand?
By Aileen Barron, Green Acre Marketing Everyday purchasing decisions are based on brand perception, even though we often don’t realise...