SuperValu, one of Ireland’s leading community supermarkets, has signed a €500k deal with Dublin-based grower Uniplumo to supply Poinsettias for the Christmas season. As a result, SuperValu will only stock 100 per cent Bord Bia quality-assured Irish-grown Poinsettias that will retail at just €3.
Now in its 17th year, Uniplumo’s partnership with SuperValu has led the grower to increase the number of Poinsettias grown by 30 per cent over the past two years to meet demand. Uniplumo are specialist growers in the Irish horticulture market, operating from six acres of heated glass houses near Swords, County Dublin. The company employs more than 40 staff.
Commenting on the announcement, Martin Kelleher, managing director of SuperValu, said: “We believe in local and continue to demonstrate our support of local producers and local suppliers. Our commercial relationship with Uniplumo is another example of our partnership approach with Irish companies where we have been able to work together to grow and develop the business. Poinsettias are extremely popular with our shoppers for Christmas, so we are delighted to once again provide a home grown Irish plant. SuperValu’s commitment to investing in local produce guarantees top quality and longevity in our fresh offering.”
Tom Summerville, general manager, Uniplumo, added: “We are delighted with this announcement which once again demonstrates SuperValu’s commitment to Irish growers and to Irish jobs. Poinsettias are a traditional Christmas plant and we are delighted that through SuperValu’s 201 stores, our Bord Bia quality assured Irish grown Poinsettias will decorate homes across Ireland this year. This announcement by SuperValu of an even larger order this year is a very welcome one for Uniplumo and we look forward to expanding our beautiful range of Irish grown plants with SuperValu into the future.”
SuperValu has 201 stores across Ireland.
Pictured Tom Summerville, general manager of Uniplumo/Maxwells