IDB strengthens its position in key UK cheese market
The strategic partnership further strengthens Adams Foods’ position as one of the UK’s leading suppliers of Irish and British cheese to major retailers and foodservice customers in the UK.
The agreement will establish a fully integrated supply chain for hard cheese across the UK food sector through harnessing the complementary resources, skills and experience of both companies.
Commenting on the announcement, Kevin Lane, CEO, IDB said: “Adams Foods strategic partnership with First Milk strengthens our dairy product offering to customers in the UK by adding to it a sustainable supply of British cheese. Over the past 30 years we have had great success in bringing premium Irish dairy products to the UK market through great brands such as Kerrygold, Pilgrims Choice and MU. We are excited about adding another crucial part to our portfolio on our journey to becoming a complete and added value long-term supplier to the critically important UK market.”
Completion of the agreement will be subject to competition approval.