SuperValu has announced that it expects to sell more than 140,000 or almost €90,000 worth of Irish Cox Pippin apples this season.

This traditional apple variety is grown exclusively for SuperValu stores by David Keane of Cappoquin Estate, Co Waterford on a 100-acre apple farm with 800 trees to the acre.  Available in SuperValu stores nationwide, the Cox Pippin is a particularly aromatic variety, renowned for its crunchy bite and perfect balance of flavour and acidity. It will be included in SuperValu’s Signature Taste range, which is due to launch this month.

David Keane has been supplying SuperValu for over 30 years, a partnership that has allowed him to continue to expand his business over that period. A new orchard has been planted on the Cappoquin Estate this year. The orchard will be home to a variety of early eating apple that will be available in SuperValu stores in two years’ time.

Martin Kelleher, managing director, SuperValu, said: “A staple in Irish homes and an important part of the recommended five a day, we are delighted to partner with Cappoquin Estate to bring its outstanding fresh apples to our customers. Recognising the demand for fresh quality produce, we partner with Irish suppliers to bring our customers the quality they have come to expect from us. As the number one supporter of Irish food producers, we at SuperValu understand that Irish suppliers are embedded in their localities and we are committed to working with them to create and maintain vibrant communities all across Ireland.”

David Keane of Cappoquin Estate, Co Waterford commented: “As a provider of fresh produce we believe it’s important to partner with companies that understand both our products and our business. With an extensive network of independent retail partners focused on quality and value, SuperValu enables us to bring apples to consumers all over Ireland. SuperValu’s daily ordering system means that our apples are on shelves within 48 hours of receiving an order, allowing us to provide customers with an outstandingly fresh product.”

SuperValu serves over 2,000,000 customers every week, has 198 stores nationwide.

Pictured; Grower David Keane of Cappoquin Estate, Co Waterford