ABP/Irish Hereford Prime presentation

Pictured at the presentation of the Hereford bull from the recently held National Ploughing Championships were former Munster and Ireland rugby player and now Ambassador for Irish Hereford Prime, John Hayes, James Hickey from ABP Food Group, the winning entrant Edmond O’Dea being congratulated by ABP’s Jimmy White, Michael Cleary of Irish Hereford Prime and Joe Deverell of Hereford Breeder.

O’Dea, from Gormanstown, Co Limerick, was the lucky winner of the Hereford bull amongst the thousands of entries who entered the free draw at the Irish Hereford Prime/ABP stand during this year’s National Ploughing Championships.

ABP has partnered with Irish Hereford Prime to form a dedicated supply chain, working together to deliver premium quality Hereford beef to restaurants and retailers throughout Ireland.