Justin Roberts

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Brazil: The jewel in the South American tractor market
Brazil: The jewel in the South American tractor market

South America, especially Brazil, features strongly in most financial reports from the major manufacturing companies due to steady sales growth...

New Holland forage innovation wins with ASABE
New Holland forage innovation wins with ASABE

In its latest round of awards, the American Society of Agricultural and Biological Engineers (ASABE) has recognised New Holland for...

Machinery: New Rostselmash autobox needs large tractor
Machinery: New Rostselmash autobox needs large tractor

Rostselmash is one of Russia’s larger manufacturers of agricultural machinery with a wide range range of combines, tractors and other...

New French AGCO parts centre to deliver worldwide
New French AGCO parts centre to deliver worldwide

Last December, AGCO announced ambitious targets for growth one of which was an increase in parts sales of $500 million...

Fendt joystick steering gains ASABE recognition
Fendt joystick steering gains ASABE recognition

The Fendt steering joystick as featured in Agriland has been acknowledged by the American Society of Agricultural and Biological Engineers...

Is John Deere’s future business model subscription based?
Is John Deere’s future business model subscription based?

John Deere has once again reserved its latest technical developments for the Consumer Electronics Show (CES) in Las Vagas, an...

John Deere issues immediate recall on zero-turn mowers
John Deere issues immediate recall on zero-turn mowers

John Deere have issued an urgent recall notice affecting over 40,000 of its zero-turn mowers that are powered by Kawasaki...

Ballyragget hosts ‘Light Up the Night’ tractor run
Ballyragget hosts ‘Light Up the Night’ tractor run

It was a wet and miserable afternoon on New Year’s Eve, hardly the best weather for a tractor run, and...

Kazakhstan and its quest for farm machinery factories
Kazakhstan and its quest for farm machinery factories

Kazakhstan is little known about over here in the west – it is a place we have all heard of,...

Opinion: 2025 will be the year of energy policy change
Opinion: 2025 will be the year of energy policy change

In the absence of any further huge political unrest or natural disaster, it is energy that is likely to dominate...

SAME and the legacy of the Cassani brothers
SAME and the legacy of the Cassani brothers

There are various figures in the history of farm mechanisation that stand out from the crowd and are recognised as...

CAD: The unsung hero of modern machinery
CAD: The unsung hero of modern machinery

Machinery manufactures will wax lyrical about the wonders and miracles of the their digital systems with a growing emphasis on...

Harry Ferguson and his ambitious plan for humankind
Harry Ferguson and his ambitious plan for humankind

Henry George Ferguson was rarely accused of lacking ambition, for there was within him a desire to succeed, not in...

AGCO sets out ambitious plans for future growth
AGCO sets out ambitious plans for future growth

Agco recently held an Analyst Meeting for shareholders and investors during which it set out its vision for the future....

Machinery: The sad fall of David Brown tractors
Machinery: The sad fall of David Brown tractors

Although we think of Ford and Massey Ferguson as being the big two brands in the 1950s and 1960s, David...

UV light application shows promise in crop protection
UV light application shows promise in crop protection

Ultra violet light (UV) is now being promoted as an alternative to chemical pesticides in the prevention of fungal diseases,...

Biofuel win in the US to boost ethanol and crop prices
Biofuel win in the US to boost ethanol and crop prices

Selling petrol in the United States is no simple task for there is a restriction applied to the fuel which...

Claas: Management unfazed by 19% fall in turnover
Claas: Management unfazed by 19% fall in turnover

We are used to company reports, and especially the quarterly shareholder calls from the American corporations being full of grandiose...