Aileen Barron

Aileen Barron: Changes coming that will impact your website performance

Agri-Business

Aileen Barron: Changes coming that will impact your website performance

By Aileen Barron, Green Acre Marketing A website is a fundamental requirement for any business and with Google’s recent move...
Aileen Barron: Your social media platforms are looking for video marketing

Agri-Business

Aileen Barron: Your social media platforms are looking for video marketing

By Aileen Barron, Green Acre Marketing The marketing landscape is ever changing and, with the accelerated growth of technology and...
Aileen Barron: What kind of video content works best?

Agri-Business

Aileen Barron: What kind of video content works best?

By Aileen Barron, Green Acre Marketing Video is currently the most engaging type of content and this poses its own...
Aileen Barron: The type of marketing to avoid

Agri-Business

Aileen Barron: The type of marketing to avoid

By Aileen Barron, Green Acre Marketing There is lots of advice from well-informed marketeers to guide marketing teams through marketing...
Aileen Barron: How, why and how often should your marketing activity be reviewed

Agri-Business

Aileen Barron: How, why and how often should your marketing activity be reviewed

By Aileen Barron, Green Acre Marketing Measuring and reviewing your marketing activity and how hard it is working for you...
Aileen Barron: How to get sales and marketing working better together

Agri-Business

Aileen Barron: How to get sales and marketing working better together

By Aileen Barron, Green Acre Marketing While marketing and sales teams have two very specific roles in terms of their...
Aileen Barron: Marketing trends and consumer behaviour in light of Covid-19

Agri-Business

Aileen Barron: Marketing trends and consumer behaviour in light of Covid-19

By Aileen Barron, Green Acre Marketing Already well reported is just how impactful, and, in some cases, challenging Covid-19 has...
Aileen Barron: How to make that shift from physical to virtual events

Agri-Business

Aileen Barron: How to make that shift from physical to virtual events

By Aileen Barron, Green Acre Marketing Agri-events serve as a great tool for bringing the agri sector together, connecting: farmers;...
Aileen Barron: The digital marketing tools you should not miss out on

Agri-Business

Aileen Barron: The digital marketing tools you should not miss out on

By Aileen Barron, Green Acre Marketing We have recently seen many agri-businesses taking the step to become more digitally connected...
Aileen Barron: How to reach your target audience on social media

Agri-Business

Aileen Barron: How to reach your target audience on social media

By Aileen Barron, Green Acre Marketing There is an assumption that what you post on social media will be seen...
Aileen Barron: Is a website still important in light of other digital marketing tools?

Agri-Business

Aileen Barron: Is a website still important in light of other digital marketing tools?

By Aileen Barron, Green Acre Marketing Considering 84% of farmers use smartphones and assuming that these farmers are using digital...
Aileen Barron: SEO and setting your agri-business up for online success

Agri-Business

Aileen Barron: SEO and setting your agri-business up for online success

Search engine optimisation (SEO) is a practice that will help your website rank higher on search engines; ultimately making it...
Aileen Barron: Online venues for discussion groups and farm demos

Agri-Business

Aileen Barron: Online venues for discussion groups and farm demos

By Aileen Barron, Green Acre Marketing With many open days, farm demos, discussion group events and other such gatherings unlikely...
Aileen Barron: Effective communication tools to get you through Covid-19

Agri-Business

Aileen Barron: Effective communication tools to get you through Covid-19

By Aileen Barron, Green Acre Marketing As words such as ‘social distancing’ and ‘self-isolation’ have become more common terms in...
Aileen Barron: How to measure your digital marketing campaigns

Agri-Business

Aileen Barron: How to measure your digital marketing campaigns

By Aileen Barron, Green Acre Marketing When running a digital campaign, be that on social media or through display advertising...
Aileen Barron: Which social media platforms are most beneficial to farmers and agri-businesses?

Agri-Business

Aileen Barron: Which social media platforms are most beneficial to farmers and agri-businesses?

By Aileen Barron, Green Acre Marketing In today’s busy online world, there is no question social media is a necessary...
Aileen Barron: Who are the best brand ambassadors for your agri-business?

Agri-Business

Aileen Barron: Who are the best brand ambassadors for your agri-business?

By Aileen Barron, Green Acre Marketing The most valuable asset in any business is your employees. Engaged employees are increasingly...
Aileen Barron: How writing for digital differs to press

Agri-Business

Aileen Barron: How writing for digital differs to press

By Aileen Barron, Green Acre Marketing Having content that can be repurposed and utilised across a number of different marketing...