Supervalu remains Ireland’s number one retailer

Supervalu remains Ireland’s number one retailer with 25% of the grocery market share, the latest data from Kantar Worldpanel shows.

The latest supermarket share figures from Kantar Worldpanel, published for the 12 weeks ending January 31, show strong growth has continued for the Irish grocery market.

This is following its impressive Christmas performance.

Shopper spend has increased by 3.8% over the past 12 weeks, a slight improvement on the Christmas growth of 3.5%.

Georgieann Harrington, insight director at Kantar Worldpanel, said that the increased consumer confidence seen over Christmas has continued, with little indication that shoppers are tightening their belts after the festive period.

“Combined with a 0.4 percentage point increase in price inflation over the past 12 weeks, this means that consumers have been spending more on their grocery shopping than this time last year.”

Impressive sales growth of 4.4% has seen Supervalu perform ahead of the market, increasing its share from 24.8% last year.

Shoppers visited the retailer nearly 21 times on average in the latest period – more frequently than last year – spending an additional €27 with Supervalu as a result.

Dunnes enjoyed the strongest rate of growth of the top three supermarkets with sales up 5.1% compared with last year.

According to Kantar Worldpanel, this is due in part to larger shopping trips – Dunnes has successfully encouraged shoppers to spend an additional €1.70 on average every time they visit the store.

Tesco is still in second place, half a percentage point behind Supervalu, with a 24.5% share of the grocery market.

“However, sales growth of 1.1% makes this the most positive performance Tesco has seen since November 2012, so things are still looking up for the retailer.

“Elsewhere, Lidl has now seen double digit growth for the fourth consecutive 12 weekly period.

“The retailer is successfully driving growth across the board, with a higher number of shoppers visiting its stores more often and spending a larger amount each time.

“Aldi also posted a positive performance, with sales 2.9% higher than in 2015.

“The main growth driver for Aldi has been an increase in customer numbers: almost 65% of all Irish households visited the retailer within the past 12 weeks, compared with just shy of 63% a year ago.”

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