Origin Green celebrates birthday
Bord Bia’s Origin Green initiative is celebrating its first-year anniversary this week.
Origin Green is a unique sustainability development programme developed by Bord Bia to internationally demonstrate the commitment of Irish food and drink producers to operating sustainably – in terms of greenhouse gas emission, energy conservation, water management, biodiversity, community initiatives and health and nutrition.
To date more than 100 Irish companies, representing 50 per cent of Irish exports have signed up to the world’s first country wide sustainability initiative.
Bord Bia hopes that by the end of 2014, 75pc of Ireland’s food and drinks exports will be from Origin Green companies.
Check out Bord Bia CEO Aidan Cotter talking about the Origin Green programme.
In addition Origin Green recently marked an advertising first for the Irish food and drink industry, where the 9.17pm break in the 9 O’Clock News on RTE1 on 31 May wastaken up by a four-minute Origin Green film.