Moy Park, the poultry company based in Northern Ireland, has been awarded a CIM Marketing Excellence Ireland Award.
It was awarded the ‘Best FMCG Retail including Online’ for the launch of its innovative Roast in the Bag product range.
The brand was also named runner-up in the Food and Drink category.
The prestigious CIM Ireland Marketing Excellence Awards celebrate, recognise and reward the best marketing achievements and outstanding creativity across various industry sectors in Ireland.
Andrew Nethercott, Director of Brand Marketing Moy Park said that Moy Park is delighted to receive two CIM Ireland Awards for marketing impact for the launch of the Roast in the Bag product range.
“Winning a CIM award is recognition that we have created a communications campaign that delivers real business benefits.
Andrew Nethercott, Director of Brand Marketing, Moy Park, Aisling McTeague, Brand Marketing Assistant, Moy Park, Briege Finnegan, Brand Marketing Manager, Moy Park and Judith Brannigan, Co-Founder of Libra Events.
“It is testament to the hard work and collaborative efforts of the brand, marketing and new product development teams in delivering not only an award-winning product range but an award-winning marketing campaign.
“Since the launch of Moy Park’s Roast in the Bag range in April 2015 the products have been listed in major retailer across Ireland, with plans in place to launch delicious new flavours,” Nethercott said.
The CIM Marketing Excellence Awards Ireland 2015 ceremony was held in Titanic Belfast on November 12, 2015.