This year’s Livestock Event in Birmingham next week will have a record 400 livestock entires and over 450 trade stands.

The Livestock Event is the UK’s leading livestock trade show and takes place at The NEC, Birmingham on July 2 and 3. 

According to the organisers the event, which will be officially opened on the first morning by farm minister, George Eustice MP, will be show casing the latest equipment including over 100 new products. Cutting edge technology will be complemented with timely financial and business advice, for example on the benefits of forward buying to secure better input prices and become less reliant on spot purchases.

Visitors will also be able to watch the cream of the crop of dairy cattle, and some of the UK’s highest performance recorded beef cattle in the National British Blue and Charolais Shows and the Aberdeen Angus National Junior Championship.

Away from the ringside, visitors will have the opportunity to evaluate automated systems – the event is staging a robot milking and feeding demonstration with 40 commercial cows, along with a robotic equipment display from the world’s leading milking machine manufacturers.

“Livestock Event is responding to last year’s visitor survey by offering more livestock and more technical exhibits resulting in the largest ever offering, all of which has been designed to help farmers make more money, and enjoy a day away from the farm with their partner, herdsman, nutritionist and vet,” said RABDF chief executive, Nick Everington.