Let’s talk turkeys

SuperValu, one of Ireland’s leading community supermarkets, is expected to sell €3.3m worth of Irish whole turkeys over Christmas period.

These 100 per cent Irish turkeys, which customers can pre-order now from SuperValu outlets nationwide, will be available in-store from the 20 December.

Supplied by Monaghan-based Grove Turkeys Ltd and IGWT Poultry Services Ltd, all SuperValu branded whole fresh turkeys are Bord Bia approved.

This Christmas, SuperValu customers can collect points towards a half price turkey as well as receiving five per cent off their Christmas shop as part of SuperValu’s Real Rewards Scheme. A variety of turkey options will also be available in-store including boned and rolled, crowns and joints.

Commenting on the announcement, Martin Kelleher, managing director of SuperValu, said:“We are delighted to offer our customers the very best Irish turkeys this Christmas. A staple of Christmas dinners all across the country, we have partnered with established Irish turkey suppliers and farmers who like SuperValu retailers are embedded in the community that they serve.”

Niall Brady, turkey farmer, Monaghan said: ”We are committed to producing the highest quality 100 per cent Irish turkeys and are delighted to partner with SuperValu. Christmas is an important time of year for farmers so it is important to be able to work with a community based nationwide retailer that supports Irish farmers and the communities we serve.”

Pictured Laura Kennedy, SuperValu trading manager, and Niall Brady, turkey farmer, Monaghan

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