Keenan is bringing together more than 500 of its EU customers and industry friends to celebrate 30 years since the release of the first Keenan mixer wagon, the Easi Feeder.

Today there are more than 30,000 Keenan farming customers in 50 countries across the world.

The three-day event, starting tomorrow and entitled ‘Powering Profitable Food Production through Innovation and Collaboration’, will begin with an industry conference in the Citywest Hotel in Dublin where Minister for Agriculture, Simon Coveney, will be a guest speaker, along with Prof Bob Jolly of Iowa State University, Dan O’Donoghue of Dairygold Co-op, Pat Burke of Grant Thornton, Richard Keegan of Enterprise Ireland among others. In addition, chairman Gerard Keenan will also address the gathering.

Keenan has been synonymous with innovation since it began its feed technology journey 30 years ago. Like many in agriculture, over the coming decades it sees unprecedented opportunity for milk producers and livestock farmers to enhance performance and optimise their incomes.

Yet this opportunity comes with challenges and risks. During the three days, industry speakers will discuss maximising opportunities while moderating the risks and the role of technology development, innovation and relationship collaboration in making sustained improvement easier and with benefits across the value chain.

Over the course the event, research trips to Greenmount Campus in Antrim, the Teagasc research centre in Moorepark and a selection of visits to top-class livestock farms in Leinster, Munster and Ulster will also take place.

In addition, visitors will be shown around the Keenan world-class manufacturing facilities at Borris, Co Carlow.

Pictured chairman Gerard Keenan