Irish brands hold their own against global giants
Irish brands have proven they can compete with global giants, with products from Avonmore, Brennans and Tayto remaining popular choices among consumers.
The latest listing of the “Checkout Top 100 Brands” – which is produced in association with Nielsen – has revealed that Irish brands have retained high positions, as they fight for places in consumers’ shopping trolleys.
For the 13th year in a row, the top spot on the list has been retained by global soft drinks giant Coco-Cola. Avonmore (3rd), Brennans (4th) and Tayto (6th) all achieved places inside the top 10.
Other Irish brands which performed well on this year’s list include: Dairygold (15th); Pat The Baker (19th); and Club (20). In the tea category, Barrys was 10 places ahead of Lyons in 21st – while Keelings and Glenisk made it to 26th and 27th respectively, their highest ever positions.
Irish brands continue to perform incredibly well in a competitive grocery market, the Editor of Checkout, Jenny Whelan, said.
Consumer confidence in Ireland is on the rise, and even though the market remains promotion-heavy, it is clear that they are willing to trade up for the brands that gain their trust.
The “Checkout Top 100 Brands” listing is based on branded value sales across the Irish grocery sector. Nielsen measures the sales performance of over 6,500 brands from over 200 product classes in compiling the report.
As well as measuring the biggest-selling brands in the Irish market place, the “Top 100” listing also examines the biggest-selling grocery categories.
As has been the case for the past five years, the top five is made up of confectionary (1st), milk (2nd), bakery (3rd), carbonated soft drinks (4th) and biscuits (5th).
Once again, Heineken leads the way in the “Top 50 Alcohol Brands”. Santa Rita has also remained in its place as Ireland’s biggest selling wine, while Smirnoff continues to lead the “Top 20 Spirits” list.