Irish beef will be served as the feature dish at the Taste of the World experience, which will take place during the Breeders’ Cup World Championships in the US.
The private culinary event will take place in the Warner Bros Studio on Thursday, November 3, 2016.
Over 1,500 individual servings of grass-fed, quality assured fillet of Irish beef will be prepared by award winning Irish chefs Ed Cooney, from The Merrion Hotel, Dublin and Martin Shanahan, from Fishy Fishy, Kinsale, Co. Cork.
Good Food Ireland has co-ordinated Ireland’s involvement in the event with the support of Bord Bia and Dawn Meats.
However, This is the first time that Irish beef will be served, following the opening of the US market access in January 2015.
The partnership between Bord Bia, Dawn Meats and Good Food Ireland has helped to facilitate this high profile showcase for Irish beef, according to the Founder of Good Food Ireland Margaret Jeffares.
Many film and TV celebrities, horse breeders, owners and other VIPs from around the world will attend this exceptional tasting event featuring cuisine from 15 participating countries.
The culinary event provides terrific opportunity to introduce our premium grass fed Irish beef to such a discerning US and international audience, Paul Nolan, from Dawn Meats said.
“The ‘Taste of the World’ attracts global media coverage and we are hopeful that this exposure will help us build brand awareness and recognition in this new export market,” he said.
The Good Food Ireland chefs will be joined by other international chefs from all over the world, including Argentina, Australia, France, Japan and South Africa.
In previous years, Irish produce such as Clare Island Irish organic salmon, Kerrygold Cashel blue cheese and Irish soda bread have been served at the event.