I think therefore I jam

Renowned pastry supremo Louise Lennox was on hand to create some culinary wonders at the launch of Siúcra’s Sure-Set sugar yesterday evening. Siucra ambassador Lennox managed to dish out some excellent savoury and sweet treats, divulge some useful tips on baking and advised us all to ditch the diets!

When we think of jam our minds immediately jump to images of scones, pastries and Darina Allen types.  Siurca have challenged this notion by including a host of savoury recipes such as the quickly devoured homemade crackers with pepper chilli jam.  In addition they are encouraging everyone to get making their own jam and with the Siúcra Sure-set sugar some of the more intimidating elements of jam-making have been eliminated.

Sure-set sugar provides a shorter boiling time with benefits including a stronger, fresher fruit flavour, more natural colour and a longer preservation period. With the correct balance of acid and pectin, Sure-Set sugar will set a fruity jam that will keep, allowing you to enjoy mouth-watering homemade jams for longer.  Not only is homemade jam tastier it is also more cost effective and Lennox also advises that many of the shop bought varieties, even the expensive brands, are filled with artificial colourings.

Recent years have also seen a growth in personalised gifts and while we all love to receive some homemade baked treats Siucra have gone one step further with a Printables App on Facebook.  You can now download and print-off colourful bespoke jam labels to add the perfect finishing touches to your homemade pot of jam. The labels add a touch of kitsch to a plain glass jar and would make ideal favours for weddings or even Christmas.

Joanne McAllister, Trade Marketing Executive for Siúcra Ireland, said: “Jam making season is upon us and Siúcra Sure Set is a really easy to use product.  The shortened cooking times and longer preservation period results in a really easy jam making experience. The newly launched printables App on Facebook will also ensure that Siúcra fans have beautiful, bespoke jam labels to accompany their delicious jam.”

If recipe inspiration is what you need, then check out jam recipes on the Siúcra facebook page by baking guru and Siúcra ambassador Louise Lennox.  She will also be on hand to answer any jam making queries you may have via the page so be sure to ask!

Check out the latest recipes here using Siúcra Sure-Set sugar.

Image Shutterstock

 

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