The GAA and GPA have added an additional product to their existing partnership with Glanbia Consumer Foods; vanilla-flavoured Avonmore Protein Milk.
The milk contains 27g of protein per serving with no added sugar, which Glanbia has said will provide a convenient and easily accessible source of protein throughout the day for everyone who enjoys sport.
As a natural protein source, Avonmore Protein Milk helps rebuild and grow muscle mass, as well as providing a good source for calcium, vitamin B12 and added vitamin D, according to Glanbia.
Stuart Scott, Glanbia Consumer Products Brand Manager, said Avonmore is delighted to launch new vanilla-flavoured Protein Milk.
“It’s a great tasting flavoured milk delivering 27g of protein per 500ml with no added sugar, ideal for those seeking extra protein to support their training.”
Peter McKenna, GAA Commercial and Croke Park Director added that Glanbia’s presence in households through the popularity of their products, means in many ways they mirror the GAA and GPA.
“I wish everyone involved continued success with this product as it continues to make a noteworthy contribution to the Player Development Programme.”
“Sales of this healthy, Irish-produced product helps strengthen our Player Development Programme as we strive to make a meaningful difference to the off-field lives of our county hurlers and footballers.
“I’d like to thank Glanbia who continue to strengthen their long-time support of Gaelic games.”
A number of GAA/GPA brand ambassadors have been appointed to promote this product, whose images will feature on the cartons, including Kilkenny’s Jackie Tyrrell and Dublin’s Paul Flynn.