Cold summer hits UK barbeque spend

The colder summer this year has hit barbeque sales in the UK, with £24m less being spent on barbeques compared to 2014, according to Kantar Worldpanel.

Kantar attributes the drop in spending on barbeques with the slightly colder summer.

Following National Burger Day, there was a 1% uplift in burger and grills sales, but Kantar said that this is still some way behind the annual growth 5% for the category.

Burgers growth has been driven by families, despite promotions dropping back slightly this year, it found.

Bacon has seen a decline in value and volume, with promotional levels pulling back and shoppers buying smaller baskets less often. Joints and steaks are the heart of the decline seeing a double-digit decline this year, according to Kantar.

The latest meat, fish and poultry figures from Kantar published for the 12 weeks ending September 13, 2015 have seen a further slow-down in the volume growth for fresh primary meat and poultry.

Kantar found that shoppers without children are holding back volumes, whilst families with children under nine are driving volume growth in both the fresh primary and processed markets.

Red meat is holding back the volume growth as poultry sees a stronger performance with pork and beef holding back performance while Kantar found that lamb has moved back into slight volume growth after a tough summer.

Nathan Ward, Business Unit Director for Meat, Fish and Poultry said that lamb growth has been driven by prices falling on products which are ingredients in a dish (markets such as mince and diced lamb), rather than the core focus of the meal.

Mince particularly has seen a strong increase in price promotions driving value and volume growth while the growth in lamb ingredients has been driven by pre-family and older families (those with children over 10).

The UK market represents over 50% of our beef exports and Irish beef continues to enjoy a very favourable Sterling exchange rate around the 73p mark and the UK market remains strong.

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