Can Irish beef compete with ‘naked’ supermodels in $4m Super Bowl ads?

Some 114 million people tuned in to watch the Super Bowl with the New England Patriots and the Seattle Seahawks with one ad for grass-fed beef catching our eye.

They also saw model Charlotte McKinney show her love for Carl’s Junior ‘natural’ beef burgers.

Unsurprisingly, as she seems naked throughout most of the ad, it was one of the most talked about ads after the Super Bowl.

And, in case you missed the point, she’s promoting the all new grass-fed beef burger from Carl’s Jr.

The All-Natural Burger, according to Carl’s Jr, is US fast food’s first all-natural burger. The beef burger is grass-fed and free-range charbroiled beef burger with no added hormones, steroids or antibiotics.

And it’s this level of advertising, marketing and budget that Irish beef will have to compete with to carve out a slice of the US beef market.

Next week the Minister for Agriculture Simon Coveney leads a trade mission with Bord Bia to the US to promote Irish beef.

According to Forbes a 60-second ad at the Superbowl costs $4m (€3.5m), putting this into some context Bord Bia’s total annual budget is €4.8m.

Oh, the Patriots defeated the Seahawks 28–24. Wonder who’ll win when Irish beef barons take on Carl’s Jr and others in the natural beef category from next week.

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