Avonmore is Ireland’s top brand – Kantar

Avonmore is Ireland’s number one brand, according to Brand Footprint a global ranking of the most chosen consumer brands by Kantar Worldpanel.

Brand Footprint found that food and beverage brands dominated the ranking.

Of Ireland’s top 10 brands, they are all in the food and beverage category, Brand Footprint shows.

Brennans, Denny, Knorr and Jacob’s are in the top five brands in Ireland with Muller, Birds Eye, Heinz, Mc Vitie’s and Batchelors making up the remainder of the top 10.

Further down the list, Galtee came in as the 12th top brand and Glenisk is the country’s 18th favourite brand.

Butter brands featured three times on the list with Dairygold being the top butter brand in Ireland, coming in at number 21, according to the figures.

Connacht Gold and Kerry Low Low also made the list, both brands are in the top 40, Brand Footprint’s figures show.

Keelings, Clonakilty and Yoplait all made it into Ireland’s top 50 brands according to Brand Footprint.

Brand Footprint uses consumer reach points (CRPs) to identify the most chosen brands in the world through analysing the penetration of a brand i.e. the number of buyers of a brand.

The report’s conclusions are drawn from thousands of brands bought by 986m households across 35 countries, it says.

Kantar says that of the 11,000 brands analysed in Brand Footprint in 2015, it says it saw 50% of the brands grow with the majority of these (75%) expanding their penetration and thus their CRPs.

In the UK Warburtons, the bread company, is the number one brand while Heinz, Mc Vitie’s, Hovis and Kingsmill were all in the top five.

On a global scale, Coca-Cola is the world’s number one brand, it says. Colgate, Maggi, Lifebuoy and Nescafe were in the top five brands.

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